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Corporate Social Responsibility

Safeguarding Public Health by promoting smoke-free atmospheres with Tobacco Free Initiative (TFI)

In an attempt to protect our staff members and clients from the harmful effects of passive smoking, we have opted for a smoke-free workplace in June 2005. Realizing that many of our employees were suffering in silence while exposing their health to major risks, we responded to their suggestions and reacted by producing a policy banning indoor smoking, namely smoking in all company premises except in those enclosed areas designated as smoking areas by the management. The ban was smoothly introduced and accompanied by the launch of an internal campaign covering issues such as the dangers of second.

Being one of the first and few institutions in the country to have converted all of our premises into non-smoking areas, we took in 2005 our initiative a step further by partnering with the Tobacco Free Initiative (TFI), the only Lebanese non-governmental organization specialized in the fight against tobacco.

Within the framework of our partnership with TFI we contribute to the enhancement of public health through our sponsoring and supporting to the fundraising process of the association in order to finance their various awareness activities such as the prevention campaigns at schools or the organization of a competition among students whereby a price is distributed for the best anti-tobacco awareness project. Our social engagement stands particularly out in an unstable country like Lebanon, where the fight against tobacco consumption is not a priority on the Lebanese minds. The feedback from the schools has been very positive with teachers and students commenting that the campaigns were effective in raising awareness and reducing the widespread tobacco consumption among youngsters.

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