Banque Libano-Française was organized as a joint stock company (Société Anonyme Libanaise, SAL) in 1967. Its Head office is located at Beirut Liberty Plaza Building, Hamra District, Beirut, Lebanon.
Banque Libano-Française is one of the leading banks in Lebanon and an important participant in the Lebanese economy. While it has historically been a commercial bank, the Bank has diversified its activities and currently provides banking services in five principal areas: commercial banking, retail banking, investment banking, private banking and correspondent banking.
To be in full compliance with its mission and vision, Banque Libano-Française has adopted in 2004 a more aggressive strategy, in order to create value and ensure long-term growth for the Bank, its shareholders, its employees and its customers.
This strategy is based on three major elements:
- growth and development, both at home and abroad through acquisitions. Banque Libano-Française acquired Banque SBA (Paris, Cyprus) and its financial company LF Finance Suisse SA (Geneva) in 2006 to gain a foothold in Europe. The Bank has widened its footprint in the Middle East by establishing a Representative Office in Abu Dhabi in 2009 and a branch in Baghdad, Iraq in 2013. BLF growing international network includes a Representative Office in Lagos, Nigeria as well. Locally, the Bank has been gradually developing its branch network.
- the diversification of business areas to provide a full range of products and services to SMEs, Corporate, Retail and Private customers,
- deeper market penetration by increasing and improving its distribution channels: branch network (Point Bank®), Internet banking (Point Com®), Phone banking (Point Phone®), Sms banking (Point Sms®), Call center (Point Call®), "My BLF" app and Sms alerts and/or email notifications (Point Info®), and the development of an aggressive sales culture within the Bank.