Banque Libano-Française was organized as a joint stock company (Société Anonyme Libanaise, SAL) in 1967. Its Head office is located at Beirut Liberty Plaza Building, Hamra District, Beirut, Lebanon.
Banque Libano-Française is one of the leading banks in Lebanon and an important participant in the Lebanese economy. While it has historically been a commercial bank, the Bank has diversified its activities and currently provides banking services in five principal areas: commercial banking, retail banking, investment banking, private banking and correspondent banking.
To be in full compliance with its mission and vision, Banque Libano-Française has adopted in 2004 a more aggressive strategy, in order to create value and ensure long-term growth for the Bank, its shareholders, its employees and its customers.
This strategy is based on three major elements:
- growth and development, both internally and externally through acquisitions. As such Banque Libano-Française acquired Banque SBA (Paris, Geneva, Cyprus) in 2006 to gain a foothold in Europe. On the regional level, the Bank established a subsidiary in the Syrian market, Bank Al-Sharq, in 2008, and a Representative Office in Abu Dhabi in 2009. At home, the Bank has been gradually increasing its branch network. It issued preferred shares in 2006 and 2010 in order to finance its regional and international expansion and organic growth,
- the diversification of business areas to provide a full range of products and services to SMEs, Corporate and Retail customers,
- deeper market penetration by increasing and improving its distribution channels: branch network (Point Bank®), Internet banking (Point Com®), Phone banking (Point Phone®), Sms banking (Point Sms®), Call center (Point Call®) and the development of an aggressive sales culture within the Bank.